PRIME

The latest news, views and tools for mature market professionals

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Designing Websites for Older Users

One of my favorite sayings is, “Design for older eyes shouldn’t be old design.” I find this phrase to be especially pertinent when tackling website projects. Whether it be building a new site from the ground up or refreshing an existing site, my top priority is to ensure that design complements and enhances the user […]

Posted on June 20, 2017

Is your community prepared to communicate in a crisis?

Let’s face it — no one wants to think about something catastrophic happening at their community. Fires, floods and earthquakes are all very real possibilities that communities must prepare for. In modern times, we’ve also added situations, such as active shooters, elopements and bomb threats to the canon of issues communities should be prepared to […]

Posted on June 15, 2017

Smart Home Starter Packs

Smart homes are all the rage these days, with many nearly constructed dwellings having built-in smart technology, such as connected thermostats, locks and lighting. For individuals or communities looking to retrofit existing structures with this technology, the price tag can be pretty high. However, there are ways to add these amenities to existing structures without […]

Posted on June 6, 2017

Engaging with Your Board of Directors

Nonprofit life plan communities are incredibly focused on their mission and values. These qualities generally start with their board of directors in collaboration with senior leadership. However, the board isn’t at the community every day, working directly with those involved in carrying out the mission. The vision they so eloquently craft during their quarterly meetings […]

Posted on May 30, 2017

Encouraging Resident/Family Visitation

Anyone who has worked at a retirement community, for even a short length of time, has encountered a resident that never receives visitors. The situations may vary from case to case, with one resident having no children or family, while another has an extensive family network that happens to live far away. Regardless of the […]

Posted on May 23, 2017