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The latest news, views and tools for mature market professionals.

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  • All
  • Fresh Perspectives
  • Wayne
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Varsity

April 24, 2018

Difficulties in Diagnosing Parkinson’s Disease

Seth

April 17, 2018

The Denied — Older Adults Experiencing Homelessness

Wayne

April 10, 2018

The Uncared for — Older Adults Experiencing Homelessness

Wayne

April 3, 2018

The Overlooked — Older Adults Experiencing Homelessness

Wayne

March 26, 2018

Three Takeaways from LeadingAge PEAK 2018

Rob

March 16, 2018

Toys “R” Us and the Death of a Boomer Brand

Derek

March 13, 2018

Self-neglect — a Most-insidious Form of Abuse

Emily

March 6, 2018

What Can Aging Services Marketing Learn from Colleges

Derek

February 27, 2018

Recognizing Resident on-resident Ageism

Varsity

February 20, 2018

Make Basecamp with Varsity at LeadingAge PEAK

Jackie

February 13, 2018

Increase Your Occupancy by Being Truly Pet-friendly

Rob

February 6, 2018

Photography Makes the Difference

Seth

January 30, 2018

Don’t Be Fooled by Changes to Remarketing

Wayne

Examining Our Diverse Aging Population — Latinos

Seth

January 23, 2018

3 Tips to Deal with Facebook’s Latest News Feed Update

Emily

January 16, 2018

Fighting Age-related Loneliness

Derek

January 9, 2018

Remembering Sal J. Molite, Jr.

Derek

Senior Bullying is a Very Real Problem

Jackie

January 2, 2018

Holiday Conversations Lead to New Year Conversions

Jackie

December 20, 2017

Selling the Remaining 10%

Derek

December 12, 2017

Should You Be Happy with 90 Percent Occupancy?

Seth

December 5, 2017

Introducing Our Aging Services Guide to Social Media

Seth

Did you cover these three points in your crisis communications plan?

Jackie

November 28, 2017

Embrace “Swedish Death Cleaning”

Emily

November 21, 2017

Here There Be DRAGONs

Wayne

November 14, 2017

The Global Challenge of Aging

Derek

November 6, 2017

Seven Things We Heard at LeadingAge 2017

Wayne

October 31, 2017

Senior Living Design Trends for 2018 and Beyond

Derek

October 25, 2017

Senior Sexuality by the Numbers

Wayne

October 17, 2017

The Future of Resident Entertainment

Seth

October 10, 2017

The Rise of Grey Divorce

Seth

October 3, 2017

Handling Politics on Senior Living Campuses

Seth

September 26, 2017

Redefining Senior Living Language

Emily

September 19, 2017

Summer camp isn’t just for kids anymore!

Wayne

September 12, 2017

EverYoung Empowers 55+ Employees

Kaitlyn

August 28, 2017

Poverty Affects Senior Women

Wayne

August 15, 2017

3 Key Takeaways from LeadingAge Tennessee

Derek

August 8, 2017

Our Three Takeaways from the UMA Development Conference

Jackie

July 31, 2017

Culture Sells Communities

Seth

July 27, 2017

Finding Good PR Stories

Wayne

July 20, 2017

Quick Tips for Quality Content Generation

Kaitlyn

July 13, 2017

Senior Living Hospitality Insights From Disney

Wayne

June 27, 2017

Three Takeaways From LeadingAge PA #Connect17 Annual Conference

Rob

June 20, 2017

Designing Websites for Older Users

Wayne

June 15, 2017

Is your community prepared to communicate in a crisis?

Wayne

June 6, 2017

Smart Home Starter Packs

Emily

May 30, 2017

Engaging with Your Board of Directors

Wayne

May 23, 2017

Encouraging Resident/Family Visitation

Wayne

May 9, 2017

Make Moving Easier

Jackie

April 27, 2017

Nurturing Leads Increases Sales

Jackie

April 18, 2017

Environmentally Conscious Communities Save Money

Wayne

April 11, 2017

Tax Savings for Boomers and Seniors

Derek

April 6, 2017

Finding Volunteers for Senior Living

Wayne

March 29, 2017

Tips for Boosting Assisted Living Census Rates

Wayne

March 23, 2017

Three ways to take your website from good to great: Week 3 — your digital reputation

Wayne

March 14, 2017

Three ways to take your website from good to great: Week two — calls to action

Derek

March 7, 2017

Three ways to take your website from good to great: Week one — understanding SEO

Wayne

March 1, 2017

Aging Adults Embrace Marijuana Use

Derek

February 14, 2017

Eight Secrets of a Happy 60-year Marriage

Derek

February 1, 2017

10 Ingredients for Empowering Senior Living Chefs

Wayne

January 20, 2017

Want to hear what seniors really think about wellness?

Derek

January 17, 2017

How would you like to predict a resident’s fall?

Jackie

January 6, 2017

Is Your Community Breaking These 5 Sales-boosting Resolutions?

Jackie

December 8, 2016

The Importance of an Event Strategy in Senior Living (Part II)

Derek

December 5, 2016

Can rocking keep you out of the rocking chair?

Wayne

December 1, 2016

Who aced the Mannequin Challenge?

Rob

November 22, 2016

Mo Millennials, Mo Boomers?

Derek

November 14, 2016

Are Boomers Still More Powerful in the Booth?

Wayne

November 4, 2016

Can we stop Alzheimer’s before it starts?

Derek

October 27, 2016

How do 84% of seniors spend Halloween?

Jackie

October 13, 2016

The Importance of an Event Strategy in Senior Living

Derek

October 7, 2016

What’s the Toughest Talk You’ll Ever Have With Your Parents?

Jackie

August 11, 2016

What does the typical scam victim look like?

Derek

July 28, 2016

Retirement Community Residents Shake It Up

Jackie

July 11, 2016

What are five steps every community marketer should take?

Jackie

May 30, 2016

What’s the one diet mistake 100-year-olds never make?

Jackie

May 20, 2016

Could you be eating 100% right and still be eating wrong?

Jackie

May 12, 2016

What’s the healthy habit every three-year-old practices?

Jackie

May 5, 2016

What’s the secret to living longer, better?

Jackie

April 28, 2016

How Can Boomers Live to 100?

James

January 18, 2016

A Tribute to a Boomer Who Did Things on His Own Terms

Derek

December 11, 2015

What are the five happiest states for the 55+ crowd?

Wayne

November 10, 2015

LeadingAge National: Varsity’s Key Takeaways

Derek

October 21, 2015

10 Creature Comforts Communities Need Now

Derek

October 8, 2015

Does the B-word Fit its Generation?

Wayne

September 30, 2015

Community swims in creativity

Derek

September 24, 2015

Baby start-ups pitch elder panels

Varsity

September 21, 2015

What’s the killer diagnosis your doctor won’t tell you?

Jackie

September 15, 2015

Student Loan Debt in Retirees

Derek

September 11, 2015

6 Grand Ways to Celebrate Grandparents’ Day in Senior Living

Varsity

September 8, 2015

Fight senior hunger with Bacon

Derek

September 3, 2015

Who Reads More, Millennials or Seniors?

Jackie

September 1, 2015

What’s the hot new amenity in senior living?

Wayne

August 11, 2015

Your Insights Fuel Our Understanding

Derek

July 29, 2015

5 Senior Living Trends with a Common Connection

Jackie

July 28, 2015

Live Onstage…”The Fifth Dementia”

Derek

July 23, 2015

Getting Older is Getting Better Because _____

Varsity

July 13, 2015

What Can the Elderly and the Very Young Learn from One Another?

Jackie

July 2, 2015

From the Outside In: Gaining a Deeper Understanding of the Prospect’s Decision Process

Jackie

June 25, 2015

LeadingAge PA: Swimming with the Sharks

June 23, 2015

Granny Hair: Grey is the New Blonde

Jackie

June 15, 2015

Let’s Do More than Wear Purple Today to Fight Elder Abuse

Wayne

June 2, 2015

How Graffiti Can Protect Grandparents from Memory Loss

Derek

May 27, 2015

True, Unique and Compelling: The Litmus Test for Your Brand

Derek

May 21, 2015

Does Your Customer Care?

Derek

May 19, 2015

Don’t Just be the Best—Be Different

Derek

May 14, 2015

Nothing Kills a Bad Product Faster than Good Advertising.

Derek

May 8, 2015

Will Crowdfunding Work for the Senior Crowd?

Jackie

April 30, 2015

Selling Strategies with Jackie Stone

Varsity

April 23, 2015

What You Need to Know About Google’s “Mobilegeddon”

Wayne

April 22, 2015

Planning and Performance: The Key to Organizational Excellence

James

April 9, 2015

You Go, Golden Girls!

Derek

March 31, 2015

LeadingAge PEAK: Varsity’s Insights

Varsity

March 19, 2015

Once Upon a Time—the Power of Storytelling

Derek

March 15, 2015

Would a CCRC by Any Other Name Smell as Sweet? Find out at LeadingAge PEAK.

Jackie

February 27, 2015

The Secret to Closing More Community Sales: Throw Away Your Script

Rob

February 13, 2015

More than a Logo or a Tagline. A Promise.

Wayne

January 30, 2015

Reaching the Boomer through the Experience You Create

Derek

November 24, 2014

Deck the Malls with Boomer Shoppers

Varsity

September 9, 2014

Community Marketing is Like Football: It Takes Strategy and Tactics to Win

Varsity

September 6, 2014

Infographic: A Media-Hungry Mature Market Shifts Their Appetite

Varsity

September 5, 2014

“Next Generations” Still Think Communities are Unprepared for the Aging Tidal Wave

Varsity

September 4, 2014

Close Grandparent and Adult Grandchild Bond is Good for Mental Health

Varsity

September 3, 2014

Never Forget a Face? New Research Could Possibly Detect Early Dementia

Varsity

September 2, 2014

Labor Day’s Unsung Heroes: Memory Care Workers

Varsity

August 30, 2014

Rite Aid Offers Incentives to Customers 65+

Varsity

August 29, 2014

Could Dogs be the Next Dementia Therapy Breakthrough?

Varsity

August 28, 2014

Reading, Writing and … Memory?

Varsity

August 27, 2014

Products We Like: LiftWare Spoon

Varsity

August 26, 2014

Search for Senior Care Services Goes Mobile

Varsity

August 23, 2014

Cohousing Becoming the New Commune for Single Boomers

Varsity

August 22, 2014

Technology Making Much-Needed Connections in Assisted Living

Varsity

August 21, 2014

Boomer and Senior Healthy Eating Moves to the Snack Aisle

Varsity

August 20, 2014

Dementia “Village”: A New Model for Memory Care?

Varsity

August 19, 2014

Skincare Industry Fights to Keep Up (Youthful) Appearances

Varsity

August 16, 2014

Convincing Residents That Being Green Means Saving Green

Varsity

August 15, 2014

Flipping the EHR Switch Comes at a Price (But It Can be Worth It)

Varsity

August 14, 2014

Automakers Still Driving Off Course by Not Targeting Boomers

Varsity

August 13, 2014

New Varsity White Paper Examines the Disconnect Between Seniors and Technology

Interested in learning more?

Wayne Langley
P: 925.481.8904
E: WLangley@VarsityBranding.com

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