PRIME

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The Rise of Grey Divorce

Since the 1990s, divorce among adults 50+ has doubled, according to a Pew Research poll. People under the age of 50 have seen declining divorce rates, but later-in-life divorce (often termed “grey divorce”) continues to climb. Many researchers are studying why this is occurring, while families and senior living communities are on the frontlines, dealing […]

Posted on October 10, 2017

Handling Politics on Senior Living Campuses

I once worked at a large retirement community. The residents came from all walks of life and had very diverse views of the world. One day, I was talking with a couple just prior to election season. With politics consuming the media, it made sense that the topic became part of the conversation. I knew […]

Posted on October 3, 2017

Redefining Senior Living Language

As communications professionals in the world of marketing, the way we frame language around our products is very important. In the digital realm, it becomes vital — especially in a world of search engine marketing and optimization that’s driven by customer vocabulary. Through this, users influence how organizations market themselves; meanwhile, providers try to influence […]

Posted on September 26, 2017

Summer camp isn’t just for kids anymore!

Many of us have fond memories of going to summer camp as children. Hiking through mountains, boating on a lake, shooting archery and learning crafts are all a part of the common memories that many share. But, as we age, we leave those summer days behind, letting them create a bygone era in our mind, […]

Posted on September 19, 2017

EverYoung Empowers 55+ Employees

American culture values youth, vitality and enthusiasm far more than age, wisdom and experience. In contrast to this, we find Eastern cultures — such as Japan, Vietnam and Korea — where veneration and obedience to one’s elders is the cultural norm — except in the workplace. As Western influences continue to be exported to these […]

Posted on September 12, 2017