PRIME

The latest news, views and tools for mature market professionals

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3 Key Takeaways from LeadingAge Tennessee

The 2017 Power of Purpose session is in the books, and the member organizations of LeadingAge Tennessee experienced a great conference. The speakers all delivered interesting and informative messages that helped to educate and inspire. I was able to take in several sessions during the event and wanted to share with you the three items […]

Posted on August 15, 2017

Our Three Takeaways from the UMA Development Conference

This past week, I had the pleasure of attending the third of four regional conferences being held this year by the United Methodist Association of Health and Welfare Ministries. Held in Boulder, Colorado, the event centered on development and engagement. For those who were unable to attend, you missed a great event with some excellent […]

Posted on August 8, 2017

Culture Sells Communities

In a crowded aging services marketplace, retirement communities are working around the clock to find ways to differentiate themselves from their competitors. These tactics often include new amenities, varied dining experiences, and ever more involved life enrichment programs. While these upgrades are nice, and may help sway some new residents to sign on the proverbial […]

Posted on July 31, 2017

Finding Good PR Stories

One thing nearly every retirement community can agree on is that they feel like they go unnoticed. Marketing managers around the country are all too familiar with the phrase, “We’ve lived in this area our entire lives and never knew you were here or what you did.” Of course, this refrain drives retirement living professionals […]

Posted on July 27, 2017

Quick Tips for Quality Content Generation

You’re excited. This is the day you’ve been waiting for since that fateful date nearly 12 months ago. You’ve spent hundreds of hours planning and designing, making sure everything is right. You’ve met with dozens of vendors and have a script for how the whole day should go. That’s right — it’s launch day for […]

Posted on July 20, 2017