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Culture Sells Communities

In a crowded aging services marketplace, retirement communities are working around the clock to find ways to differentiate themselves from their competitors. These tactics often include new amenities, varied dining experiences, and ever more involved life enrichment programs. While these upgrades are nice, and may help sway some new residents to sign on the proverbial […]

Posted on July 31, 2017

Finding Good PR Stories

One thing nearly every retirement community can agree on is that they feel like they go unnoticed. Marketing managers around the country are all too familiar with the phrase, “We’ve lived in this area our entire lives and never knew you were here or what you did.” Of course, this refrain drives retirement living professionals […]

Posted on July 27, 2017

Quick Tips for Quality Content Generation

You’re excited. This is the day you’ve been waiting for since that fateful date nearly 12 months ago. You’ve spent hundreds of hours planning and designing, making sure everything is right. You’ve met with dozens of vendors and have a script for how the whole day should go. That’s right — it’s launch day for […]

Posted on July 20, 2017

Senior Living Hospitality Insights From Disney

When it comes to hospitality, one name tends to stand above them all in terms of quality: Disney. This company has created an empire based on entertainment and, quite literally, a kingdom based on hospitality and service. There’s a reason it’s so successful. Why should we look at the successes of theme parks when thinking […]

Posted on July 13, 2017

Three Takeaways From LeadingAge PA #Connect17 Annual Conference

LeadingAge PA is well known for an outstanding annual conference. In 2017, it only bolstered its reputation further with a well-organized and highly educational event. The Varsity team was out in full force at this year’s conference, meeting with old friends, making new ones and keeping abreast of the changes in the senior services industry. […]

Posted on June 27, 2017