Mature consumers are finding new options to suit their daily living needs. Aging in place (AIP) products allow mature consumers to live safer, better lives without forcing them to leave houses built on memories. According to the MetLife Mature Marketing Institute, Ninety-one percent of pre-retirees ages 50-65 responded that they want to live in their own home after retirement.
Varsity is a leader in understanding and analyzing the trends that most affect daily lives in the mature market. So we set out to determine how aging changes the ways that seniors interact with their home faucets, fixtures and appliances. Using information obtained through our research, we’ve written a white paper focused on aging in place products titled, “Keeping the home: How mature consumers are aging in place.”
Our qualitative research yielded five key themes that are detailed in the study. Some of the themes were:
- Making the Decision to Buy Aging In Place Products
- Bathrooms that Make Aging In Place Possible
- Mature Market Goes Green
If you’re interested in learning more about these themes, simply contact us for a free copy of our white paper. Or, if you prefer, we would be happy to discuss how you can apply the research insights to your organization. To arrange a time for a personal walk-through of our research findings, contact Matt Bekelja at mbekelja@varsitybranding.com or 717-652-1277.
Also be sure to check out our first blog post of the New Year, where we detail the five biggest AIP trends of 2011.
