Laptops and iPads are commonplace. Medical marijuana is no longer a taboo subject. What could be considered extreme sports number among activities of choice. Gluten-free and locally sourced foods are expected. Is this a college?
Try a continuing care retirement community, or CCRC.
Those are a few of the insights gleaned from Generation Engaged: What Forward-Thinking Marketers Need to Know About Today’s Mature Market (Findings From Project Looking Glass II), a total immersion study that placed Varsity researchers in a retirement community for one month. While there, they experienced firsthand just how the times have changed a generation.
They’re intelligent, informed and highly engaged. They’re more physically and intellectually active than their counterparts just five years ago. Generation Engaged reveals an industry in flux, facing challenges — but also many opportunities.
In addition to traditional research methods, Project Looking Glass II incorporated a daily blog, video diary and shop-alongs with major retailers such as Best Buy, Target and Safeway.
We know these findings will give you a framework for planning the next five years and provide actionable insights for decision makers in the retirement living, healthcare, technology and consumer goods industries. Insights that will help you make decisions based on facts — not on assumptions.
It’s no longer the “old folks home.” As we said, a lot can change in five years.
To receive your copy of the white paper, simply fill out the form. Or, if you prefer, we would be happy to discuss how you can apply the research insights to your organization. To arrange a time for a personal walk-through of our research findings, contact Matt Bekelja at mbekelja@varsitybranding.com or 717-652-1277.
