Learn what a new generation of seniors is looking for in communities, products and services.
Research Matters – Free and very informative reports from Varsity
Our research on retirement community living
“ We continue to substantially invest in mature market research. Our clients reap the rewards of that research in every program we create. ” John Bassounas, EVP Sales and Marketing / Partner
Healthcare Trends Presentation
Aging in Place
Is it the next game-changer in mature marketing?
A media-hungry mature market shifts its appetite.
New White Paper: The Great Technological Disconnect.
The Next Generation
For Community Marketers:
A 5-Minute Ignite on Tech and the Mature Market
The Homecare White Paper
An in-depth report covering the dramatic changes occurring in this industry.
Mature Market Food Trends
White papers covering the important food trends in home, communal dining, and healthcare settings.