Jackie Stone

Baby Boomers are about to do something undesirable yet inevitable — they’re going to start getting old. Will these years be filled with vitality or chronic disease?

Boomers can learn from those who live in Blue Zones, pockets around the world where people live measurably longer and better, reaching 100 years of age at rates 10 times greater than in the U.S.

Studies by Dan Buettner and a team of researchers found that the lifestyles of residents in these Blue Zones — Ikaria, Greece; Loma Linda, Calif.; Sardinia, Italy; Okinawa, Japan; and Nicoya, Costa Rica — shared nine principles:

  1. Move naturally
  2. Know your purpose
  3. Downshift
  4. 80 percent rule
  5. Plant slant
  6. Wine @ 5
  7. Family first
  8. Belong
  9. Right tribe

Challenge your team to think about ways to incorporate these principles into marketing your products or services. We’ll help by discussing one each week in this blog. Let’s start with #1: Move naturally.

Moving naturally simply means finding ways to move more in your everyday life, so you burn more calories without even thinking about it. Some easy suggestions: Keep a garden, walk to a friend’s house, park at the far end of the lot, take the stairs. What other ways can you encourage your customers to move more?

Next week, we’ll cover #2: Know your purpose.