Rob Smith

It’s Movember, which means that men all over the world are growing mos (moustaches) to raise awareness of men’s health issues. As the moustachery draws to a close, other traditions are sprouting: Black Friday, Cyber Monday and Giving Tuesday.

How can Giving Tuesday organizers turn Boomer attention away from doorbusters and toward donations? One way is to take a page from the Movember playbook and target Millennials. Although this generation doesn’t yet have the financial firepower of Boomers, it can be the match that ignites the flame of Boomer giving.

“Younger generations are more inclined to get behind the cause because it’s an easy way to have fun while doing good, and the Movember brand is very indicative of that,” said a Movember representative. “This definitely sparks interest from older generations, who in turn are intrigued and want to learn more.” With support from all generations, the Movember movement has raised more than $710 million in 21 countries to fight conditions such as prostate cancer.

What style mo do Boomers like to sport? “A lot of older men like to exude sophistication with their moustaches,” said a Movember representative, “so The Boxcar and The Connoisseur are usually their go-tos.” Learn more about Movember, and check out the moustache style guide here.