Edgewater – Varsity

75% pre-sold in four months

Sales consulting

The challenge for Edgewater, a modified Life Care Community in West Des Moines, Iowa, was reaching the pre-sales goal for its new independent living expansion. We launched sales & marketing efforts using a Priority Program, sales training and a heavy event strategy. Promoted by a mix of direct mail, print, digital and a web landing page, this program achieved the necessary 75% pre-sale requirement in four months.

"WesleyLife partnered with Varsity to market and pre-sell an expansion of our five-star residences at Edgewater located in West Des Moines. Varsity's strategic thinking, forthright recommendations and collaborative approach helped us achieve our pre-sale targets well within the projected time frame, enabling us to begin construction before the harsh winter weather hit Iowa."— Rob Kretzinger, President & CEO, WesleyLife

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