Meet an agency where superior integrated solutions drive superior occupancy results.

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For Community Marketers:
A 5-Minute Ignite on Tech and the Mature Market

As recently given at

Our latest research
on retirement
community living:

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Let's talk occupancy.

We do every day because Varsity has a completely integrated sales consulting practice led by Maura Richards. Whether you're working on new construction, single- or multi-site projects, expansions, or census development, Maura's team can provide you with the right amount of professional help to reach your occupancy goals.

A media hungry mature market shifts its appetite.

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Let us bring our passion to your business.

Management Leadership
Media Media
Marketing Marketing
Sales Consulting Sales Consulting
Management Leadership
Communications Communications
Creative Creative
Design Design
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Enter to win our $5K
Occupany Challenge

Winning $5,000 of our time could be the first step in
making your occupancy
issues disappear.

Florida Presbyterian Homes - Personalize your personal journey. Frasier Meadows Retirement Community - Ellen found her muse at 78 Sodexo Senior Living - How does a strawberry in Stockholm impact your community? Peconic Landing - Chart your own course. Covenant Village of Florida - What is a covenant? Asbury Solomons - Science says water helps the body stay young. We agree. Holland Home - Keep in balance Hello my name is ClinicalVirtuoso by Delta Health Technologies. We'd like to reintroduce ourselves.
At Covenant Village of Florida, we closed 18 sales in just over four months and Varsity was a key contributor to our success. Ken Noreen, The Rackham Group
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New white paper:

Varsity Case Studies:
We can win the mature
market for you.

happy smiling family
Design for older eyes shouldn't be old design. Robinson Smith, Design Director
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Research Matters

Explore a wide range of materials that
can directly impact your business decisions.

Work that works

Take a look at marketing materials that are as effective as they are arresting.

Varsity Prime

The latest news, views and tools for mature market professionals.

What Varsity was able to accomplish in just two months is impressive. Ed Brubaker
Living Branches

Learn what a new generation of seniors
is looking for
in communities, products and services.

Research Matters – Free and very informative reports from Varsity

We continue to substantially invest in mature market research. Our clients reap the rewards of that research in every program we create. John Bassounas, EVP Sales and Marketing / Partner

Our latest research on
retirement community living:

Healthcare Trends Presentation

Health Care 2.0

Aging in Place

Is it the next game-changer
in mature marketing?

Man on Bike

A media hungry mature market shifts its appetite.

New White Paper:
The Great Technological Disconnect.

The Great Technological Disconnect

The Next Generation

An Overview

Mature Market Food Trends

White papers covering the important
food trends in home, communal dining
and healthcare settings.

Mature Market Food Trends

The Home Care White Paper

An in-depth report covering the dramatic
changes occuring in this industry.

For Community Marketers:
A 5-Minute Ignite on Tech and the Mature Market

As recently given at

Family at Beach

Work that works.

Let Varsity win the mature market for you.

Holland Home - Keep in balance
This market is far from homogenous.
Appropriately tailoring visuals and copy to
each acuity level is critical to your success.
Stephen Gordet, Creative Director
Design for older eyes shouldn't be old design. Robinson Smith, Design Director
A photo of a happy smiling gentleman at pool
Holland Home - Keep in balance

It takes a team.
This team.

Meet some of the passionate professionals who make us a valued partner.

Leadership

Sales
Consulting

Creative

Marketing

Design

Communications
Public Relations

We need to discover unique truths about a community.
Derek Dunham, Vice President Client Services

Media

Nothing is more important to me than improving phone call-to-appointment and appointment-to-sale ratios.
Maura Richards, Vice President Sales & Marketing

Resource
Management

Fresh perspective is the most important service we provide. John Bassounas, EVP Sales and Marketing / Partner

Interested in learning more?

Provide your contact information and we'll send you an information packet.
Or, if you prefer, give us a call at 717-497-2675.
We'd love to spend some time speaking with you about your current marketing challenge.