Fresh
Perspective. Proven
Performance.

We understand what it takes to get your
organization where you need to go, and we
look forward to taking the journey with you.

Solving Mature Market Challenges in a Changing World

At Varsity, we’re passionate about transforming how senior living is marketed. We blend fresh perspectives with a deep understanding of older adults and their evolving needs to create campaigns that don’t just communicate, they connect.

We believe in challenging the status quo and telling stories that celebrate aging as a new beginning. Our integrated services, from creative branding to strategic media planning, ensure that your organization’s unique story is told with clarity, purpose and heart.

What makes us different is our deep understanding of the mature market, gained through our immersive research projects like Project Looking Glass and the Roundtable Project. We combine those insights with advanced audience research, consumer intelligence and data-driven decision-making to help senior living organizations better understand the people they serve and identify the strategies that drive meaningful results.

“We’ve spent decades learning how older adults think, feel and decide. That empathy isn’t just informed insight, it’s what makes great marketing.”
– Derek Dunham, Varsity President

Explore PRIME,
The Varsity Blog

From Vision to Value: A Practical Roadmap for AI in Senior Living

November 12, 2026

—------------------- This article summarizes a presentation by Derek Dunham, President of Varsity, John Bassounas, President of WildFig and Kevin DeAcosta, CEO of The Highlands at Wyomissing, at the 2026 LeadingAge Annual Meeting in Philadelphia. Their session, “From Vision to Value:...

Discover the Roundtable Project

Sign up to be a part of our Roundtable, where we share our knowledge and learn about different sales and marketing strategies that senior living communities are using.

See how we’re using data to drive results

We understand what it takes to get your organization where you need to go, and we look forward to taking the journey with you.

My House My Home: Supporting Older Adults Wherever They Live

For many older adults, home is more than a place, it’s where they want to continue living, thriving and aging with confidence.

Recognizing the growing demand for trusted aging-in-place resources, Varsity created My House My Home, a consumer-focused platform dedicated to helping older adults live safely and independently at home. The site provides educational content, guidance and practical resources while connecting consumers with qualified age-in-place programs and experts across the United States.

Visit My House My Home

FreshPerspective. ProvenPerformance.

Solving mature market challenges is what we do.