Home of Retirement Community Marketing: Varsity

Fresh
Perspective.
Proven
Performance.

We understand what it takes to get your
organization where you need to go, and we
look forward to taking the journey with you.

Explore PRIME, The Varsity Blog

What Super Bowl Ads Get Right About Aging: A Q&A with Varsity ECD Robinson Smith
February 6, 2026

A 93-year-old William Shatner stealing the spotlight in a Super Bowl commercial for Raisin Bran. A Toyota spot built around a quiet, emotional bond between a grandfather and his grandson. Before a single kickoff, this year’s Big Game ads are...

Discover the Roundtable Project

Sign up to be a part of our Roundtable, where we share our knowledge and learn about different sales and marketing strategies that senior living communities are using.

See how we’re using data to drive results

We understand what it takes to get your organization where you need to go, and we look forward to taking the journey with you.

Some of our valued partners

Asbury
Cappella Living Solutions
Cassia
Clark Lindsey
The Esquiline
The Forum at Rancho San Antonic
Franklin Park
Frasier
Goodwin House
Holiday Retirement
Human Good
Ingleside
Leading Age
Meadowood Senior Living
Moldaw
National Church Residences
PPH
Praha Village
Saint John's on the Lake
Shell Point
Skyline
SpiriTrust Lutheran
Springpoint
Saint Therese
Vibra Health Plan
Viva Senior Living
Voice Of Inspired Change for Elders
Wesley Life
Westminster Village
Whitney Center
Subscribe to
Varsity Prime

Varsity has a podcast!

Our new podcast about longevity and aging offers fresh perspectives and interviews with industry leaders.