Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”
– John Bassounas, Partner 

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Explore PRIME, The Varsity Blog

5 Ways Senior Communities Can Appeal to Working Residents
January 22, 2020

The facts are clear: More Baby Boomers are working past what has been traditionally thought of as retirement age. In fact, a recent Pew Research Center study found that Baby Boomers are staying in the labor force at the highest...

Discover Our Research

Check out our latest mature market research.

Engage Boomers

Read our most recent contribution to this leading industry blog.

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National Church Residences
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Wesley Life
Meadowood
Elim Care
United Methodist Communities
Frasier
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Asbury
Presby's Inspired Life
Cappella
Saint John's on the Lake
Shell Point
Westminster Village
Ingleside
VOICE
Franklin Park
AugustanaCare