Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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What if New Residents Had Tools for Easier Transitions?
August 27, 2019

At the 2019 LeadingAge Tennessee Conference and EXPO, an entire audience of people sat together quietly, eyes closed, remembering how they felt on the first day of school. After several minutes, the presenter had them open their eyes and share...

Discover Our Research

Check out our latest mature market research.

Engage Boomers

Read our most recent contribution to this leading industry blog.

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