Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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Explore PRIME, The Varsity Blog

How the Bomb, Boomers and Urban Sprawl Shaped Modern Retirement
September 18, 2018

In 1945, the Bulletin of the Atomic Scientists recommended that America protect itself from a nuclear attack by decentralizing and dispersing the population. Essentially, it advocated for moving people out of densely packed cities into more sprawling suburbs. Many of...

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