Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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Three Questions Every Senior Community Should Consider
June 28, 2019

I’ve traveled all over the country to attend senior living conferences. Last week, I had one of my  favorite event experiences. It was just three minutes from my home in Hershey, Pennsylvania. At most conferences, the locations change, but the...

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Check out our latest mature market research.

Engage Boomers

Read our most recent contribution to this leading industry blog.

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National Church Residences
Homestead Village
Vibra Health Plan
Wesley Life
Meadowood
Elim Care
United Methodist Communities
Frasier
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Asbury
Presby's Inspired Life
Cappella
Saint John's on the Lake
Shell Point
Westminster Village
Ingleside
VOICE
Franklin Park
AugustanaCare