Fresh
Perspective.
Proven
Performance.

Varsity in :90

Solving mature market challenges is what we do.

Varsity is a full-service boutique firm that has been turning mature market challenges into opportunities for the past 20 years. The next 20 will be a time of even greater opportunity, as the wave of retiring Baby Boomers continues to swell.

But Boomers are more than a generation or a demographic; they’re individuals, with their own desires and dreams. To win them, we need to understand them — get in their heads, walk in their shoes.

We’re doing just that, through real-world research, a 360º perspective and clients that partner with us to shatter stereotypes about aging. Together, we’re engaging audiences, building brands, closing sales and changing perceptions.

“It’s time for a shift in attitudes around aging.”– Wayne Langley, President

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Explore PRIME, The Varsity Blog

18-year-old Jumps Into Life at Senior Community
August 19, 2019

A solution to occupancy challenges can come from someplace you never expected, like foster care. When you think about it, it’s a natural combination: Youth aging out of foster care need a job and a place to stay. Senior communities...

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Check out our latest mature market research.

Engage Boomers

Read our most recent contribution to this leading industry blog.

Some of our valued partners

National Church Residences
Homestead Village
Vibra Health Plan
Wesley Life
Meadowood
Elim Care
United Methodist Communities
Frasier
SpiriTrust Lutheran
Asbury
Presby's Inspired Life
Cappella
Saint John's on the Lake
Shell Point
Westminster Village
Ingleside
VOICE
Franklin Park
AugustanaCare